OVO Fest is a highly anticipated annual music festival held in Toronto, Canada. Taking place over two exhilarating days in August, this vibrant event showcases a dynamic lineup of renowned hip-hop and R&B artists. The primary objective of this project was to create a cohesive and visually compelling branding that resonated with the festival's target audience. This rebranding effort extended across every phase of the OVO Fest experience, ensuring a consistent captivating journey for festival-goers. 
Central to the project was the development of a thoughtfully crafted touchpoint journey, designed to maximize user engagement and satisfaction. By meticulously mapping out five key touchpoint, the project aimed to enhance the various stages of user's interactions, from initial discovery to the unforgettable moments of attending the festival. The project emphasized the importance of delivering a cohesive and seamless experience for users. By streamlining the festival's touchpoint, users could effortlessly navigate the journey, ensuring that their overall experience was both enjoyable and stress-free. The rebranding of OVO Fest aimed to revitalize the festival's identity, while the touchpoint journey sought to create a remarkable user experience. 
Touchpoint 1 Awareness: Social Media
Touchpoint 2 Planning: Website
Touchpoint 3 Waiting: Printed Materials 
Touchpoint 4 Experience: Wayfinding 
Touchpoint 5 Follow-up: Merchandize 
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